Redefining wedding floristry in Slovenia

An author, speaker, and exhibition curator, Dr. Sabina Šegula believes floristry should tell personal stories, especially through wedding designs. For her, floristry is a way of life, guided by the…

Read More

Midsummer celebrations: Can AI Storytelling Inspire you as a florist?

As florists, we draw inspiration from nature, design, emotion, and sometimes, from totally unexpected places. With technology evolving rapidly, we wondered: can artificial intelligence help tell authentic, heartfelt stories that…

Read More

Stilfloristerna creating Eco-Friendly Floral Tributes with Red Naomi Futura roses

In the interest of encouraging sustainability in the floriculture industry, we have invited our florist friends to join us in a meaningful challenge: create stunning floral arrangements using Red Naomi…

Read More