As florists, we draw inspiration from nature, design, emotion, and sometimes, from totally unexpected places. With technology evolving rapidly, we wondered: can artificial intelligence help tell authentic, heartfelt stories that resonate with our world?
In this article, we present an interview with an AI character, a passionate florist called Elin Andersdotter. She shared with us her excitement for Midsummer celebrations, and her favourite floral designs during this season.
Could this kind of storytelling be a creative spark for your next bouquet, social post, or customer conversation? We’d love to know; does this inspire you?
An interview with Elin Andersdotter of Blomsterkrona, Uppsala
On the magic of Midsummer, Scandinavian tradition, and the power of Porta Nova Red Naomi®
In the green heart of Uppsala, florist Elin Andersdotter prepares for her busiest and most beloved moment of the year: Midsommar. Her shop, Blomsterkrona (which translates to Flower Crown), is overflowing with meadowsweet, wild daisies, and — nestled among the field-picked florals — the unmistakable luxury of Porta Nova Red Naomi® roses.
We visited Elin in the lead-up to the festivities, as buckets of flowers arrived and the scent of fresh-cut stems filled the air.
Elin, how would you describe Midsummer to someone who’s never experienced it?
“It’s our Nordic soul holiday. A celebration of light, nature, community — and a little romance too. People gather, barefoot in the grass, dancing around the maypole, eating strawberries, singing songs they half-remember from childhood. And flowers are everywhere. We wear them, gift them, decorate everything with them.”
And what role do flowers — and roses in particular — play in your work during this time?
“For most customers, it starts with tradition: wildflowers, herbs, simple materials. But then they want something more — something that elevates the moment. That’s where Porta Nova Red Naomi comes in. It’s like adding a single silk ribbon to a linen dress. Still natural, but with character and grace.”
Elin’s 4 Midsummer Florist Favourites
Designs that blend authenticity with artistry
1-The Crown with Character
“A floral crown is essential — and I love designing asymmetrical ones. I use daisies, cornflowers, lady’s mantle… and just one or three Red Naomi roses. It adds richness without overpowering the wild feel. The crown still whispers summer — but now it whispers it in velvet.”
2- The Meadow Tablepiece
“People host picnics or long open-air dinners. I create low bowls of local foliage, Queen Anne’s lace, and seasonal blooms, then tuck in a few Red Naomi roses. The light catches the deep red so beautifully against all the green. It turns a simple meal into something ceremonial.”
3-Hand-Tied Midsummer Mini Bouquets
“Perfect for kids, guests, or as a sweet gesture. I wrap three Porta Nova roses with grasses and herbs, tied in natural jute. They’re often used in the ‘seven-flowers-under-the-pillow’ tradition — where girls dream of their future love.”
4-The Decorated Maypole (Majstång)
“This year, we added a few Porta Nova roses to our community maypole, just tucked in among the wreaths and ivy. It was subtle, but when the sun hit the petals, people noticed. It made a humble pole look majestic — and still felt local.”
Why Porta Nova?
“Consistency. Purity. Elegance. When you work with Red Naomi, you know what you’re getting. It allows me to take risks creatively — because the rose itself never fails. My clients trust that if they see the Porta Nova name, they’re getting the very best. And as a florist, that backing means everything.”
