In the interest of encouraging sustainability in the floriculture industry, we have invited our florist friends to join us in a meaningful challenge: create stunning floral arrangements using Red Naomi Futura to celebrate life’s moments while caring for the planet. Red Naomi FUTURA roses have the lowest carbon footprint of all roses available in the European market.
One of the first to embrace this challenge was the Swedish florist duo of Jimmy Englund and Joakim Anrell of Stilfloristerna i Linköping.
This year, we celebrate 13 years of working together with Stilfloristerna. During this period, they have been using our Porta Nova Red Naomi roses, and to say the least, they were very excited to learn about the new eco-friendly Red Naomi FUTURA option.
And what they created is nothing short of inspiring. These included elegant and deeply heartfelt farewell arrangements that not only honour loved ones but also reflect a shared commitment to sustainability.
Why is sustainability important to you and Stilfloristerna i Linköping?
“The environment and sustainability affects us all every day, and it’s very important for me as a florist to continue to take responsibility for the environment. And every day, we try our best to develop our ways of creating decorations to use as less ”bad” materials as possible, and to reuse as much materials as possible.
The most exciting part of our 13 years in operation, is to use flowers grown by the best growers; growers who genuinely care about the environment, with flowers grown organically (or similar to that) in modern greenhouses, and in good conditions for both the staff and the environment. But it’s also important for me and my team to use flowers grown in EU, and as close to my shop as possible.”
How do your clients feel about sustainability and have you noticed a growing interest among your clients in eco-friendly floral options?
“Our customers care very much about high quality and sustainability. That is often the reason for customers choosing our shop instead of others. We have a very good reputation in our city, for selling only the best flowers, and also being the best local florists.
Everyday, our customers talk about the flowers we sell, about how they have such a great quality in every way. We also talk, every day, to our customers about our growers such as Porta Nova and their amazing work in promoting sustainability. Before we opened our shop, in 2012, actually no one talked about environmental sustainability, and no customer cared that much about it. They just had no idea about the big difference between one rose and another… Nowadays, lots of people know so much more about sustainability, and care about it. And especially our customers.”
A Loving Farewell with a 3D Heart-Shaped Bouquet
Tell us about this unique 3D heart-shaped urn funeral arrangement with Red Naomi Futura rose.
“When the new Futura roses arrived, the team at Stilstfloristen felt inspired to create something both modern and memorable, a ‘tilted’ heart-shaped decoration specifically for an urn funeral. Urn funerals have become very common here in Sweden, and we wanted to design something that would honour that shift; something truly loveful and worthy, using roses grown with great responsibility for both people and the planet.”
We designed the arrangement in a nice 3-dimensional look with 85 extra long Red Naomi Futura roses, ensuring that the heart shape is visible from every angle. It’s something new and special, and Red Naomi Futura roses brought it out perfectly. We started by using a heart-shaped stick mass (open heart shape) and built it up with roses in different lenghth, and tilted them to get a bigger heart shape above the ground. And to make it easier to see the complete shape, the experience of the entire heart is tilted. It took a bit longer time to create a heart like this, because you need to plan for the length of every rose to get the perfect tilt appearance and to get a great balance for the shape – with wider curves on top.”
Heart-shaped funeral wreath with the eco-friendly Red Naomi Futura roses
“A heart often carries a particularly loving symbolism, which is why it’s a common shape for floral arrangements at personal and heartfelt farewells. This heart-shaped arrangement features large, beautiful Porta Nova Red Naomi Futura roses, complemented by germini, carnations, peonies, and orchids.
Unique funeral arrangement
“This funeral arrangement below is a bit more modern than the more traditionally tall, pyramid-shaped decorations.”
Other Designs with Red Naomi Futura by Stilfloristerna
Wedding Party Table Arrangement with Red Naomi Futura and other material
Elegant presentations of Red Naomi Futura in beautiful unique vases. These vase arrangements are fitting not only for Funerals but also for many other intimate occasions
About Red Naomi Futura Roses
Red Naomi Futura is the most eco-friendly rose. According to the new European calculation method, this rose has the lowest carbon footprint of all roses available on the European market. The FUTURA label is Porta Nova’s greenest scenario, based on 2023 data and 100% wind energy.
Why you should use Red Naomi Futura in your floral arrangements
Growing with the lowest CO₂ footprint is great, but sustainability encompasses more than just carbon emissions. Water usage and biological pest control are other key factors to consider. We collect rainwater from our roofs and those of our neighbors to irrigate our plants. Our closed-loop fertilization systems ensure 100% reuse of excess water, with no spillage or waste, preventing any deposits in the soil.
We aim for 100% biological pest control, using natural predators to manage harmful insects. Additionally, we even employ a ‘solar cannon’ with UVC light that patrols our greenhouses to effectively target other pests. With the help of footprinting tools based on the Flori-PEFCR, we are conducting a life cycle assessment. We’re confident we’ll perform well and identify areas for further improvement.
Designs and Photography by Stilfloristerna
