While Valentine’s Day might be the most recognized celebration of love, it’s far from the only one. Around the world, many cultures mark their own unique days to honour love and affection. One of the most distinctive of these celebrations is Saint Jordi’s Day in Catalonia, Spain, observed on April 23rd. Our Porta Nova Red Naomi roses are a popular choice for the occasion.
Known locally as “El Día de los Amantes” (Lovers’ Day) or “El Día de la Rosa” (The Day of the Rose), Saint Jordi’s Day is a vibrant mix of romance, literature, and local tradition. On this day, it’s customary for men to receive books and women to be gifted roses, although this tradition has evolved, with both books and roses now exchanged regardless of gender.
The streets of Barcelona and other Catalan towns come alive with flower stalls and book vendors. People browse for the perfect rose or book to give to someone special. The day’s atmosphere is festive and warm, with locals embracing the shared joy of giving and connection.
These roses are often presented with a sprig of wheat and the Catalan flag, known as the “senyera” — a red and yellow ribbon symbolising regional pride. It’s also common to find roses marked with the phrase “t’estimo,” meaning “I love you” in Catalan.
Though rooted in Catalan tradition, the influence of Saint Jordi extends beyond Barcelona. It’s also observed in other places where St George — or Sant Jordi — is honoured as a patron saint. The day offers a reminder that love can be celebrated in many ways, through thoughtful gifts, cultural customs, and moments shared.
images courtesy of Fontanillas Floristeria and Floristería Brisa
